Did you Know Henry Repeating Arms is.....?

[Mags]

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From Oct 2, 2018; Did you Know Henry Repeating Arms is.....?
o ... the largest lever-action firearms manufacturer in the world?
o ... 95 percent of the rim-fire, and 75 percent of the center-fire lever-action markets.
o ... recently sold their 1 millionth.
o ... more at: http://www.roi-nj.com/2018/10/02/indust ... on-county/

[Mistered]

I didn't realize the market percentages were that high but it is not surprising.

[ESquared]

The article approximates shipments at ~300,000/year, as good a number as we're ever likely to get.

[markiver54]

Not likely to slow down either...IMO.

[Mags]

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As far as market share of lever-action, I see it that way too.

Not likely to slow down either...IMO.

[ESquared]

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As far as market share of lever-action, I see it that way too.

Not likely to slow down either...IMO.

The market share numbers he cited are amazing. It tells you a lot about why they're doing what they're doing outside of the "core business" of lever action rifles. At a certain point, you can't grow market share any more, so to fuel growth, you have to find other things to sell those core customers.

Single actions, shotguns, commemoratives, limited editions. Turn customers into "collectors."

Sound familiar?

[Bugs]

Build good products at fair prices and stand behind your work. I think this speaks volumes.

[Mags]

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The commemoratives, limited editions are likely a draw for non-core customers and collectors as well. In the process upping market share tiny bits at time.

...The market share numbers he cited are amazing. It tells you a lot about why they're doing what they're doing outside of the "core business" of lever action rifles. At a certain point, you can't grow market share any more, so to fuel growth, you have to find other things to sell those core customers.

Single actions, shotguns, commemoratives, limited editions. Turn customers into "collectors."

[Vaquero]

I didn't know, but it doesn't surprise me either.

RP

[Lyman]

I didn't know that. Thanks for sharing. I know that Marlin has taken a big hit over the years.